A week ago Finfood News (http://www.finfood.fi/) reminded about a becoming Easter. The news told how perfectly sahti suits such a festival. These news also told that sahti can be bought in many restaurants and from some Alkos.
Straight away I contacted Alko's service department to ask would they (finally) sell sahti in Sysmä's Alko. I will visit this sahti village in the Easter. The answer was "No". I could though order it (delivery time 1 week). Ok, but I just don't have an idea how many bottles would buy. And it is far from simpliness to order food or drinks in advance.
Then I called some of my friends and relatives in Sysmä and in neighbouring villages. They confirmed the same: you still can't buy sahti in Sysmä - not even in restaurants. I asked would they buy sahti, if it was sold. The answer was instant "Yes, of course!", "It would be great!", "It would be so nice to have a bottle of sahti in a weekend" and "Wish we could buy it, then we would also offer it to our guests instead of wine". Then I asked why don't you order it? "Hmph, I won't. Too complicated. I don't have to order wine..."
Alko's service department told me that ordering system helps sahti brewers. It makes planning easier or something. I deeply doubt. It just makes buying complicated. To have success in buying is a synonym for Finnish marketing.
http://www.finfood.fi/finfood/finnfoo1.nsf/uutisetetusivulle/193B1896F125DC9BC225740500263121?opendocument
Link to Alko's ordering site:
http://www.alko.fi/tilattavat
...quick and easy?
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