A week ago Finfood News (http://www.finfood.fi/) reminded about a becoming Easter. The news told how perfectly sahti suits such a festival. These news also told that sahti can be bought in many restaurants and from some Alkos.
Straight away I contacted Alko's service department to ask would they (finally) sell sahti in Sysmä's Alko. I will visit this sahti village in the Easter. The answer was "No". I could though order it (delivery time 1 week). Ok, but I just don't have an idea how many bottles would buy. And it is far from simpliness to order food or drinks in advance.
Then I called some of my friends and relatives in Sysmä and in neighbouring villages. They confirmed the same: you still can't buy sahti in Sysmä - not even in restaurants. I asked would they buy sahti, if it was sold. The answer was instant "Yes, of course!", "It would be great!", "It would be so nice to have a bottle of sahti in a weekend" and "Wish we could buy it, then we would also offer it to our guests instead of wine". Then I asked why don't you order it? "Hmph, I won't. Too complicated. I don't have to order wine..."
Alko's service department told me that ordering system helps sahti brewers. It makes planning easier or something. I deeply doubt. It just makes buying complicated. To have success in buying is a synonym for Finnish marketing.
http://www.finfood.fi/finfood/finnfoo1.nsf/uutisetetusivulle/193B1896F125DC9BC225740500263121?opendocument
Link to Alko's ordering site:
http://www.alko.fi/tilattavat
...quick and easy?
sunnuntai 16. maaliskuuta 2008
lauantai 8. maaliskuuta 2008
The new plastic bottle!
Finlandia Sahti is now sold in a plastic bottle! Classic transparent glass bottle seems to be history.
Lammin Sahti is still sold in a beautiful, dark brown bottle with an old times bottle top.
At first I was shocked when I saw this new bottle but it took about 5 seconds to realize it's not THAT bad. Actually this new bottle is a handy alternative. Light, durable and lower. This new bottle suits even in my fridge! Because of the yeast sahti bottle must be stored upright. It was surprising to notice the capacity is still 0,75 l. I would have been ready to bet it is less, 0,5 l.
At the moment there is only one (!) Alko in Helsinki selling sahti. Both Finlandia Sahties (traditional and strong) and Lammin Sahti are included in a selection. You can also order 3 litres container of Joutsan Sahti. The delivery time is one week.
Yesterday I visited this sahti selling Alko. Infront of me in a queue there was a man buying (many) bottles of sahti. Looked like a beer loving tourist. If he had asked help from the personnel he probably would have been told not to buy sahti as it may BLOW in a suitcase. That's what personnel told me. Would it really blow? ...I guess I have to try...
Lammin Sahti is still sold in a beautiful, dark brown bottle with an old times bottle top.
At first I was shocked when I saw this new bottle but it took about 5 seconds to realize it's not THAT bad. Actually this new bottle is a handy alternative. Light, durable and lower. This new bottle suits even in my fridge! Because of the yeast sahti bottle must be stored upright. It was surprising to notice the capacity is still 0,75 l. I would have been ready to bet it is less, 0,5 l.
At the moment there is only one (!) Alko in Helsinki selling sahti. Both Finlandia Sahties (traditional and strong) and Lammin Sahti are included in a selection. You can also order 3 litres container of Joutsan Sahti. The delivery time is one week.
Yesterday I visited this sahti selling Alko. Infront of me in a queue there was a man buying (many) bottles of sahti. Looked like a beer loving tourist. If he had asked help from the personnel he probably would have been told not to buy sahti as it may BLOW in a suitcase. That's what personnel told me. Would it really blow? ...I guess I have to try...
keskiviikko 5. maaliskuuta 2008
Sahti in a film "Heavy Metal"
Young director Zaida Bergroth has included sahti in her film Heavy metal (Finland, 2007). Heavy metal is a story about teens living in Sysmä 1989.
In a story it is shooted how sahti is drunk out of the disco straight from a five litres container.
Sysmä is located in mid Finland. It is a traditional sahti village - even if nowadays it is demanding to buy sahti there.
Thanks to Zaida! It was a wonderful idea to have sahti in a film.
http://www.hiff.fi/elokuvat/elokuva.html?elokuva_id=140
In a story it is shooted how sahti is drunk out of the disco straight from a five litres container.
Sysmä is located in mid Finland. It is a traditional sahti village - even if nowadays it is demanding to buy sahti there.
Thanks to Zaida! It was a wonderful idea to have sahti in a film.
http://www.hiff.fi/elokuvat/elokuva.html?elokuva_id=140
lauantai 1. maaliskuuta 2008
Silent Silencio Sahti
At the moment nothing special is happening with sahti. Unfortunately.
Recently St Urho's (Helsinki) had a "Porter week". In earlier years this used to be a "sahti week". In the winter time it is told to be too challenging to get different sahtis to taste. The sahti week is postponed to May.
Internationalization is the thing we should do to sahti. Come on - let's have a campaing like CAMRA! And wake up mister Food Culture (such exists in Finland)! We'll also see what a new professor of (Finnish) Food Culture will do in practise. No preasure :)
Recently St Urho's (Helsinki) had a "Porter week". In earlier years this used to be a "sahti week". In the winter time it is told to be too challenging to get different sahtis to taste. The sahti week is postponed to May.
Internationalization is the thing we should do to sahti. Come on - let's have a campaing like CAMRA! And wake up mister Food Culture (such exists in Finland)! We'll also see what a new professor of (Finnish) Food Culture will do in practise. No preasure :)
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